Month: <span>January 2020</span>

Published January 30, 2020 by

Event Promotion Ideas & Strategies

If you are trying to build awareness and registrations for your event, promotion needs to be a key part of your strategy. Between social media, websites, emails, Google ads, Facebook ads, billboards, and paper advertisements, knowing where to begin can seem like trying to find a needle in a haystack. Don’t worry, with this quick guide you’ll soon know where to start, and which event promotion tactics fit best with your campaign.

 

Effective Event Promotion

Without a doubt, the cornerstone of effective event promotion is a coordinated campaign across different marketing channels. For example, if you need a handyman in your area, which one would you call, the one you saw on a craigslist ad once, or the one you saw on park benches, in Facebook ads, and at the top listing of Google?

 

First you need to identify your target audience and find out where to reach them. If it’s a local event, try putting up local ads, locally-targeted Facebook ads, or conduct a door-to-door campaign. For events focused around a specific interest, try doing interest-targeted Facebook ads, sponsored posts on relevant blogs, and engaging influencers in your niche.

 

Get Your Team Aligned

The next important step is to get your team aligned behind your event promotion strategy. One way to do that is through promotion codes: unique codes that are given to each employee for them to distribute. Each of these codes will track how many sales each person gets, allowing you to create a leaderboard or competition within your organization. Then, give the winners a prize to incentivize them to promote the event. Pro Tip: you can even provide promo codes to your attendees to have them promote the event as well.

 

 It’s also a good idea to have your creative team make social banners, images, and videos that your employees can share on their social accounts. Your employees are often your biggest fans, use them to leverage their social networks and get tons of publicity for free!

 

Promotional Content

There are tons of great content ideas that you can implement for your next event. For example, you can write a monthly newsletter, start a video content series, and make blog posts about your event. Having ongoing content updates gives your fans and employees something to look forward to and share with their friends. Remember to also email your list consistently (a few times a week, at least) and to reuse content from previous years. Videos, images, and quotes are all great things to reuse and get people excited about your event, so use them!

 

Follow just a few of these tips and your event attendance is going to skyrocket.

Promotion

Published January 23, 2020 by

Tips for Planning an Event in a Park

Spring is just around the corner, and with it, outdoor party season. There aren’t many better ways to spend a weekend afternoon than grilling up some burgers, laying out a picnic blanket, popping open a bottle of wine, and watching the kids run around in the park. Hosting a gathering in the park can be a lot of fun, but the logistics behind it can be daunting. When should I have it? Who should I invite? What food should I bring? Will the weather hold out? These are all considerations likely on your mind, but don’t worry, we have some advice for how you can make the most of your day out in the sun.

 

Choose Your location

First of all, you’re going to need to decide where you are going to host your event. Take a look around your local neighborhood for parks and outdoor spaces that can fit a crowd the size you plan to host. Some museums even have lawns for picnicking, and you can also go to a local natural feature like a river, lake, or stream. Consider if the areas has bathrooms or running water, and if it doesn’t be prepared to make arrangements for your guests.

 

 

Determine if You Need a Permit

If you event is large and complex enough, you might need a permit in order to move forward. If you plan to use large tents, amplified music, portable restrooms, or sell tickets or goods, then you’ll likely need a permit. Contact your local parks and recreation department to enquire about how you can get one, you don’t want your event to get shut down midway through!

 

Plan Activities

Now that everyone is at your event, it’s a great idea to bring some fun toys and equipment. If you are having the event for a cause or benefit, you’ll likely have plenty of activities to do, but if not, consider bringing sports equipment like frisbees, soccer balls, basketballs, or spikeball.

 

Stay Organized

When planning your day at the park, it’s a good idea to create a checklist of all the different things you might need. Consider bringing tablecloths, blankets, paper towels or napkins, food items, umbrellas (to protect your guests from the sun), portable grills, or anything else you could conceivably need. Sitting down to get organized will help you get everything you need in one go, saving you time.

 

Food Suggestions

No day at the park is complete without food, but what should you bring? Pick foods that are easy to eat and don’t require a fork and knife, like sandwiches, egg salad, chips, cookies, chicken tenders, fried chicken, burritos, or pigs in a blanket. Fruits like strawberries, blueberries, mangos, watermelon, and pineapples are also a great options. If you want to be a little fancier, try getting some bruschetta, cheese, wine, and leafy vegetables.

 

Remember to bring garbage bags to your event for the inevitable trash. If you ever need something larger than a trash can for your home or office, call San Bernardino Dumpster Rental for the best dumpster rental service in San Bernardino county. We’re sure that with these tips you’ll have an excellent day at the park.

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Published January 10, 2020 by

How to Host a Car Show Fundraiser

There are few things that get people’s engines going as much as fast cars, summer days, and a live band. Hosting a Car Show fundraiser is an extremely fun way to raise money for a cause that’s important to you. While it might seem like a lot of effort to organize, if you follow these quick tips, it will be a cinch.

 

  1. Pick a Great Location

Like in real estate, the secret to a great car show is “location, location, location!” Many car shows are held in big empty parking lots, and while the benefits of a location like this are obvious, the only downside is that there is nothing inherently interesting about the location. Instead, try to find a unique garage, airport hangar, or other space that brings some character to the show. If the location is located near a bustling part of town, that also adds the possibility of passersby dropping in to participate in the show. Drive around town and see if any locations stand out as big enough to support the car show, food vendors, portapotties, and lots of people. Find out who owns the property then approach them about renting the space for your show.

 

  1. Invite Vendors

Inviting vendors is a great way to add diversity, interest, and revenue to your event. When approaching potential vendors, be prepared with statistics and reasons why they should pay to be at your event. Anticipated number of guests, the cause you are supporting, and other related reasons are great ideas to present to vendors. Get in touch with local car shops, auto glass repair shops, local car washes, boutique stores, and restaurants to see if they want to host a booth. You can charge them a flat fee to be present, or a commission on sales. If they balk at the price, get creative and ask them what would work for them.

 

  1. Find Sponsors For the Event

Sponsorship is one of the main ways that events generate revenue. If your event is charitable, business card write off the sponsorship as a tax deduction, so will be more likely to sponsor the event. Offer a few different sponsorship levels and package to appeal to different price points. You can approach local schools, sports teams, or businesses to see if they’d like to get involved, or host an activity such as a car wash so they can raise money for their cause.

 

  1. Advertise

The coolest car show in the world would be a failure if no one saw it! Make sure to advertise to get the word out about your event. Whether you take out ads on social media such as Facebook, put an ad in the newspaper, or contact local organizations, its important that you dedicate a significant amount of time to advertising for your event. Definitely reach out to car clubs and car-related groups because they will be the ones most interested in attending your show.

 

Car shows are an awesome way to engage the community and rally people behind your cause. Have fun out there!

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Published January 8, 2020 by

How to Find Sponsors for Your Event

Everyone loves attending events, but as an event planner, figuring out how to pay for it can be a major headache. Luckily for you, depending on the size, scale, and audience, your event can be extremely valuable to companies and brands looking for exposure. Getting a sponsor for your event will allow you to pad your budget and maybe make a profit, all while providing advertising and visibility for your sponsors.

 

That said, finding and securing a sponsor is easier said than done. Many companies, especially large ones, receive sponsorship requests all the time, so you will need to figure out what separates your offer from the pack. Here’s how to properly approach a sponsor and entice them into purchasing with you.

 

Plan Out Your Sponsorship Offer

 

Start out by making a detailed list of ALL the possible things you can offer a sponsor. This includes signage, shoutouts, screentime, VIP packages, tickets, booth space, logo placement on merchandise, everything. Get creative! Check out what massive events like Comic-Con do and pay attention to where you see brand names. These are sponsors that paid to be in that position, so jot down any ideas that come to mind.

Most of the time, companies agree to sponsor an event because they believe that they will be getting good marketing value out of it, so find a way to quantify that marketing value. How many people will be at your event? What are their demographics? If you can come up with good, specific answers to those questions, you will have a better chance of proving that your event is a value place to advertise for a sponsor. Take this dumpster rental company in San Bernardino for example, who sponsored a local soccer team to be top of mind for young families in their local area.

 

Timing Is Everything

 

When it comes to large expenditures, timing is extremely important. Many companies plan their marketing budgets out as far as a year in advance, so you should come to them well in advance with any sponsorship requests. It’s also important to know the seasonality of your prospective sponsors as they might be easier to approach during a season in which they are making a lot of money.

 

Propose Different Packages

 

A strategy that established event companies often use is presenting different sponsorship levels to their sponsors. For example, they will have $50,000, $25,000, $10,000, and $5,000 levels, so if one price is too expensive for a sponsor, they have another one to choose from. This also gives you some negotiating room, as you can offer an expensive sponsorship package and then provide a discount or extra bonuses as an incentive to do business today.

 

Over Deliver

One sure-fire way to get a sponsor is to make an offer so good, they can’t say no. How do you do that? Ask them what they want, then craft your packages around their needs. Getting a sponsor to sign up for a second year is many times easier than convincing them in the first place, so don’t be afraid to give a discount or extra features to sign them and make sure that they are happy.

Sponsorship

Published January 5, 2020 by

How to Use Social Media to Promote Your Event

Everyone knows that social media is one of the most powerful new technologies to be introduced to society in the 21st century. With billions of people using social media every day, it only makes sense that it can be a great resource for promoting or advertising your event. So, if you are having an event soon, and need some ideas for how you can get the word out, read on!

 

If you are having an event in the United States, at the time of writing, some of your most useful social networks for promoting your event will be Facebook, Instagram, and Twitter. While there are many more social networks out there, you will get the most “bang for your buck” by using these three, and I’ll explain why.

 

Advertising on Social Media

Facebook is great because you can set up a public-facing event page for your event where you can put pertinent details, updates, photos, and more. Very often consumers look at your event FB page to get any and all information about your event, so make sure it’s updated. Another benefit of Facebook is that you can run Facebook ads for your event and target people by their location, demographics, likes, interests, and more. This will make it easy for you to get news of your event in front of people who may be interested in attending. Instagram is owned by Facebook, so running Facebook ads will also allow you to show up in people’s Instagram feeds, should you so choose.

 

Pro tip: To really supercharge your awareness, hold a contest in which a contestants can win a sought after prize (consumer electronics are always great prizes) by sharing the post and tagging a few friends. This is a strategy used by the best dumpster rental company in Lakeland, as it turns your biggest fans into promoters for your event. Don’t be surprised if your attendee list grows exponentially! You can hold this contest on Facebook, Instagram, or both!

 

Build Buzz Using Social Media

Social media is a great way to get your audience excited for your event. Before the event, make sure to be regularly sharing event-related content, such as blog posts, pictures and videos of the event set-up (or the event’s last iteration), behind the scenes footage, and more! The more shareable, the better.

 

Keep Momentum Going During The Event

Before the event even starts, make sure you have been promoting a unique event hashtag, such as #ourcoolevent2020 so that consumers are familiar with it, and you build a library of content. Then when the event is going on, encourage attendees to use the hashtag when posting their photos. You or your team should also be taking pictures, videos, and testimonials of the event happenings, and posting them live during the event. That level of engagement will keep your attendees excited, and draw the eyes of spectators for your next iteration.

 

Use Insights for a Better Next Event

Social media is great because it is very trackable: you can see exactly how much engagement each post got. Use these insights to see what worked and what didn’t, and then incorporate those learnings into your next event.

Events