Everyone knows that social media is one of the most powerful new technologies to be introduced to society in the 21st century. With billions of people using social media every day, it only makes sense that it can be a great resource for promoting or advertising your event. So, if you are having an event soon, and need some ideas for how you can get the word out, read on!
If you are having an event in the United States, at the time of writing, some of your most useful social networks for promoting your event will be Facebook, Instagram, and Twitter. While there are many more social networks out there, you will get the most “bang for your buck” by using these three, and I’ll explain why.
Advertising on Social Media
Facebook is great because you can set up a public-facing event page for your event where you can put pertinent details, updates, photos, and more. Very often consumers look at your event FB page to get any and all information about your event, so make sure it’s updated. Another benefit of Facebook is that you can run Facebook ads for your event and target people by their location, demographics, likes, interests, and more. This will make it easy for you to get news of your event in front of people who may be interested in attending. Instagram is owned by Facebook, so running Facebook ads will also allow you to show up in people’s Instagram feeds, should you so choose.
Pro tip: To really supercharge your awareness, hold a contest in which a contestants can win a sought after prize (consumer electronics are always great prizes) by sharing the post and tagging a few friends. This is a strategy used by the best dumpster rental company in Lakeland, as it turns your biggest fans into promoters for your event. Don’t be surprised if your attendee list grows exponentially! You can hold this contest on Facebook, Instagram, or both!
Build Buzz Using Social Media
Social media is a great way to get your audience excited for your event. Before the event, make sure to be regularly sharing event-related content, such as blog posts, pictures and videos of the event set-up (or the event’s last iteration), behind the scenes footage, and more! The more shareable, the better.
Keep Momentum Going During The Event
Before the event even starts, make sure you have been promoting a unique event hashtag, such as #ourcoolevent2020 so that consumers are familiar with it, and you build a library of content. Then when the event is going on, encourage attendees to use the hashtag when posting their photos. You or your team should also be taking pictures, videos, and testimonials of the event happenings, and posting them live during the event. That level of engagement will keep your attendees excited, and draw the eyes of spectators for your next iteration.
Use Insights for a Better Next Event
Social media is great because it is very trackable: you can see exactly how much engagement each post got. Use these insights to see what worked and what didn’t, and then incorporate those learnings into your next event.
